Television advertising remains a cornerstone of modern marketing strategies, with spending reaching $66.8 billion in 2023. Despite the rise of digital channels, TV continues to…

With US TV ad spending reaching $66.8 billion in 2023 and digital ad spending surpassing $270 billion, marketers face increasing pressure to understand how these…

With the rising cost of premium TV inventory, it can be challenging to strike a balance between cost and impact. If you’re struggling to save…

National brands often manage campaigns across 6-8 channels simultaneously, processing millions of data points daily. This volume of data, combined with rapid market changes and…

According to recent research by the Harvard Business Review, emotionally connected customers are more than twice as valuable as highly satisfied customers, spending more and…

Connected TV (CTV) advertising has undergone a remarkable transformation in recent years. While traditional demographic targeting laid the foundation for digital advertising, sophisticated behavioral targeting…

An estimated 80% of digital advertising historically relies on third-party cookies for measurement. However, the industry is facing unprecedented change as privacy regulations and platform…

The television advertising market, now valued at over $180 billion globally, is a dynamic ecosystem in which traditional linear TV and Connected TV (CTV) platforms…

With podcast ad spending projected to exceed $2.6 billion in 2024, advertisers are seeking sophisticated methods to optimize their campaign performance. Sequential A/B testing has…

In today's fast-paced media landscape, capturing audience attention has become increasingly challenging. As of 2022, the average human attention span had dropped to just 8.25…

Studies show that personalized calls-to-action (CTAs) perform up to 150% better than generic ones, while strategic placement can increase conversion rates by up to 121%.…

In today's multi-channel marketing landscape, brands of national brands face a significant challenge: tracking customer journeys that begin with offline media and culminate in online…