All Posts From Balancing Reach and Frequency in CTV Ad Targeting

CTV
Balancing Reach and Frequency in CTV Ad Targeting

With over 230 million Americans now streaming content through Connected TV (CTV) platforms, advertisers have unprecedented opportunities to reach engaged audiences through digital video advertising. This shift from traditional television to streaming platforms has fundamentally changed how brands connect with…

CTV
Leveraging ACR Data in CTV Advertising Strategies

With over 82% of U.S. households now owning at least one smart TV equipped with Automatic Content Recognition (ACR) technology, the television advertising landscape has undergone a dramatic transformation. This sophisticated data collection method has revolutionized how brands understand and…

CTV
Advanced CTV Audience Segmentation Tactics

Connected TV (CTV) has transformed the advertising landscape, with over 87% of US households now having access to at least one CTV device. This shift in viewing habits has created unprecedented opportunities for brands to reach specific audiences with targeted…

CTV
Behavioral Targeting in CTV: Beyond Demographics

Connected TV (CTV) advertising has undergone a remarkable transformation in recent years. While traditional demographic targeting laid the foundation for digital advertising, sophisticated behavioral targeting now offers unprecedented precision in reaching and converting viewers. According to Nielsen, nearly 85% of…

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