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Strategies to Negotiate Lower Ad Rates with Premium Networks

With the rising cost of premium TV inventory, it can be challenging to strike a balance between cost and impact. If you’re struggling to save money in your advertising budget, negotiating lower ad rates with premium networks can be a game changer. Keep reading to explore key strategies for negotiating lower ad rates with premium networks. From building strong relationships… Link To Strategies to Negotiate Lower Ad Rates with Premium Networks

Programmer typing on computer, conducting tests to optimize machine learning
Leveraging AI for Dynamic Budget Allocation in Cross-Channel Campaigns
Marketing
Leveraging AI for Dynamic Budget Allocation in Cross-Channel Campaigns

National brands often manage campaigns across 6-8 channels simultaneously, processing millions of data points daily. This volume of data, combined with rapid market changes and…

Casual marketing executives meeting.
How to Use Emotional Triggers in Direct Response Copy
Direct Response
How to Use Emotional Triggers in Direct Response Copy

According to recent research by the Harvard Business Review, emotionally connected customers are more than twice as valuable as highly satisfied customers, spending more and…

Man working with analytics at the office
Behavioral Targeting in CTV: Beyond Demographics
CTV
Behavioral Targeting in CTV: Beyond Demographics

Connected TV (CTV) advertising has undergone a remarkable transformation in recent years. While traditional demographic targeting laid the foundation for digital advertising, sophisticated behavioral targeting…

Faceless young female browsing smartphone while typing on laptop. Millennial data privacy concept
Privacy-First Attribution in a Cookieless World: Navigating Cross-Channel Measurement
Conversion Tracking
Privacy-First Attribution in a Cookieless World: Navigating Cross-Channel Measurement

An estimated 80% of digital advertising historically relies on third-party cookies for measurement. However, the industry is facing unprecedented change as privacy regulations and platform…

Man Choosing Movie For Streaming On Tablet
Balancing Linear TV and CTV in Media Plans
TV Advertising
Balancing Linear TV and CTV in Media Plans

The television advertising market, now valued at over $180 billion globally, is a dynamic ecosystem in which traditional linear TV and Connected TV (CTV) platforms…

attractive jolly men in casual attires with coffee and laptop during their discussion on podcast
Sequential A/B Testing Strategies for Podcast Advertising Optimization
Podcasts
Sequential A/B Testing Strategies for Podcast Advertising Optimization

With podcast ad spending projected to exceed $2.6 billion in 2024, advertisers are seeking sophisticated methods to optimize their campaign performance. Sequential A/B testing has…

The little girl and a grandfather wathing television with a popcorn.
How to Master Emotional Storytelling in 15-Second TV Spots
TV Advertising
How to Master Emotional Storytelling in 15-Second TV Spots

In today's fast-paced media landscape, capturing audience attention has become increasingly challenging. As of 2022, the average human attention span had dropped to just 8.25…

teenage boy hand holding tv remote sited on sofa
Crafting Effective Call-to-Actions for Multi-Channel Campaigns
Marketing
Crafting Effective Call-to-Actions for Multi-Channel Campaigns

Studies show that personalized calls-to-action (CTAs) perform up to 150% better than generic ones, while strategic placement can increase conversion rates by up to 121%.…

Multicultural business analytics having meeting at office
Bridging the Gap: Offline to Online Conversion Tracking
Conversion Tracking
Bridging the Gap: Offline to Online Conversion Tracking

In today's multi-channel marketing landscape, brands of national brands face a significant challenge: tracking customer journeys that begin with offline media and culminate in online…

Advertising agency staff doing their work in comfortable bright office
Balancing Brand and Performance Elements in Direct Response Ads
Direct Response
Balancing Brand and Performance Elements in Direct Response Ads

Recent studies show that integrated advertising campaigns deliver up to 60% better performance than those focused solely on either brand building or immediate conversion. As…

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