All Posts From Strategies to Negotiate Lower Ad Rates with Premium Networks

TV Advertising
Strategies to Negotiate Lower Ad Rates with Premium Networks

With the rising cost of premium TV inventory, it can be challenging to strike a balance between cost and impact. If you’re struggling to save money in your advertising budget, negotiating lower ad rates with premium networks can be a…

TV Advertising
Balancing Linear TV and CTV in Media Plans

The television advertising market, now valued at over $180 billion globally, is a dynamic ecosystem in which traditional linear TV and Connected TV (CTV) platforms compete for advertising dollars. As viewing habits continue to fragment across platforms, marketers face increasing…

TV Advertising
How to Master Emotional Storytelling in 15-Second TV Spots

In today's fast-paced media landscape, capturing audience attention has become increasingly challenging. As of 2022, the average human attention span had dropped to just 8.25 seconds. This makes the ability to tell compelling stories in micro-formats more valuable than ever,…

Call Us Now