Connected TV (CTV) advertising has transformed how brands connect with audiences in the streaming era. With the CTV advertising market projected to exceed $30 billion…
According to recent Harvard Business Review research, over 73% of customers use multiple channels during their shopping journey. This complex behavior creates significant challenges for…
Connected TV (CTV) has transformed the advertising landscape, with over 87% of US households now having access to at least one CTV device. This shift…
Television advertising remains a cornerstone of modern marketing strategies, with spending reaching $66.8 billion in 2023. Despite the rise of digital channels, TV continues to…
With US TV ad spending reaching $66.8 billion in 2023 and digital ad spending surpassing $270 billion, marketers face increasing pressure to understand how these…
With the rising cost of premium TV inventory, it can be challenging to strike a balance between cost and impact. If you’re struggling to save…
National brands often manage campaigns across 6-8 channels simultaneously, processing millions of data points daily. This volume of data, combined with rapid market changes and…
According to recent research by the Harvard Business Review, emotionally connected customers are more than twice as valuable as highly satisfied customers, spending more and…
Connected TV (CTV) advertising has undergone a remarkable transformation in recent years. While traditional demographic targeting laid the foundation for digital advertising, sophisticated behavioral targeting…
An estimated 80% of digital advertising historically relies on third-party cookies for measurement. However, the industry is facing unprecedented change as privacy regulations and platform…
The television advertising market, now valued at over $180 billion globally, is a dynamic ecosystem in which traditional linear TV and Connected TV (CTV) platforms…
With podcast ad spending projected to exceed $2.6 billion in 2024, advertisers are seeking sophisticated methods to optimize their campaign performance. Sequential A/B testing has…
At Mynt, we understand that every brand is unique, which is why we tailor our strategies to fit your specific goals and audience.
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