All Posts From Measuring Podcast Ad Lift: Tracking Beyond Promo Codes

Podcast advertising has emerged as a powerful channel for reaching engaged audiences, with industry analysts projecting significant growth in ad spending. However, traditional tracking methods like promo codes and vanity URLs only capture a fraction of actual conversions, leaving marketers…

With podcast ad spending projected to exceed $2.6 billion in 2024, advertisers are seeking sophisticated methods to optimize their campaign performance. Sequential A/B testing has emerged as a powerful methodology that transforms how marketers optimize their podcast campaigns, enabling real-time…