All Posts From Measuring Brand Lift Across TV and Digital: Unified Approaches

Recent studies show that over 70% of consumers regularly switch between traditional TV and digital platforms during their daily media consumption. This fragmentation has transformed how audiences interact with brands, creating new complexities in measuring advertising effectiveness across different touchpoints.…

According to recent Harvard Business Review research, over 73% of customers use multiple channels during their shopping journey. This complex behavior creates significant challenges for marketers attempting to track and understand the customer journey from initial awareness to final purchase.…

National brands often manage campaigns across 6-8 channels simultaneously, processing millions of data points daily. This volume of data, combined with rapid market changes and complex channel interactions, makes optimal budget allocation an increasingly sophisticated challenge. AI technology is transforming…

Studies show that personalized calls-to-action (CTAs) perform up to 150% better than generic ones, while strategic placement can increase conversion rates by up to 121%. These compelling statistics highlight the significant impact that well-crafted CTAs can have on marketing success.…