Over 82% of U.S. households own at least one smart TV, according to Leichtman Research Group (2024), with the majority of these devices utilizing Automatic Content Recognition (ACR) technology. For national brands, this data bridges the gap between traditional linear…
Connected TV (CTV) advertising has transformed how brands connect with audiences in the streaming era. With the CTV advertising market projected to exceed $30 billion in 2024, understanding the relationship between ad length and engagement has become fundamental to campaign…
Connected TV (CTV) has transformed the advertising landscape, with over 87% of US households now having access to at least one CTV device. This shift in viewing habits has created unprecedented opportunities for brands to reach specific audiences with targeted…
Account-based marketing (ABM) has emerged as a powerful strategic approach for national and international brands looking to focus their marketing efforts on high-value prospects. While traditional marketing targets broad audiences hoping to find leads, ABM works in reverse by first…
Connected TV (CTV) advertising has undergone a remarkable transformation in recent years. While traditional demographic targeting laid the foundation for digital advertising, sophisticated behavioral targeting now offers unprecedented precision in reaching and converting viewers. According to Nielsen, nearly 85% of…
At Mynt, we understand that every brand is unique, which is why we tailor our strategies to fit your specific goals and audience.
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