All Posts From The Role of Exposure-Based Metrics in Unified Attribution Models

Modern advertising presents a complex landscape where brands engage audiences across a vast array of media channels, from traditional television to the latest digital platforms. Accurately measuring the true impact of each diverse touchpoint on a customer's journey is a…

Podcast advertising is rapidly becoming a cornerstone of modern media strategies. With listenership and advertising spend growing each year, brands are investing more than ever to reach engaged audiences through this intimate and trusted medium. However, this growth brings a…

What if 30–40% of the ROI you’re reporting isn’t real? For most marketers, it isn’t, and that’s why Advanced Attribution Multipliers matter. Marketers often face a significant challenge in accurately measuring the true impact and return on investment (ROI) of…

An estimated 80% of digital advertising historically relies on third-party cookies for measurement. However, the industry is facing unprecedented change as privacy regulations and platform updates reshape data collection practices. The traditional cookie-based measurement model continues to erode, driven by…

In today's multi-channel marketing landscape, brands of national brands face a significant challenge: tracking customer journeys that begin with offline media and culminate in online conversions. This complex interplay between traditional and digital touchpoints has created a pressing need for…